This bait REALLY shakes it up! It's designed for early spring and late fall when water temps are 50-65 degrees and runs 3' to 5' deep. The ima Shaker works best when shad are on the move in the shallows. With a medium speed retrieve the bait will produce a wide wobbling action starting in the head of the bait and working its way through the entire bait. The ima Shaker features a weight transfer system allowing the bait to travel up to distances of 60 ft on the cast. Coupled with greater accuracy this bait is no match for its counterpart, the balsa bait. Best results are in the back of the creeks and up in the rivers thrown around wood, stumps and rocks. This is a great bait for getting reaction strikes when nothing else seems to be working.